E-commerce in Turkey – All you need to know…


According to e-commerce news, in 2019, e-commerce in Turkey, after growing by 38% compared to last year, reached a value of 5.74 billion euros, and based on these statistics, we can make sure that the e-commerce market in Turkey will be one of the leading areas and  Booming in the coming years.

Information about the e-commerce market in Turkey:

In Turkey, the size of the e-commerce market in 2019 was equal to $ 12.5 billion, which is 8% more than last year and more than 20% over 2017, in 2018, it increased from 4.1 billion dollars to 4.8 billion dollars, averaging the growth rate over the past five years is 12%

Big online stores in Turkey :

Today, the online retail market in Turkey is able to account for 5% of the total retail sales in the country, it seems that the Turkish e-commerce market is dominated by online markets, retail stores with a variety of items, and private shopping sites.

Ranking of the top 5 e-commerce and shopping sites in Turkey:

Bazaar e-commerce portal in Turkey:

The Electronic Goods Bazaar was established by the Commodity Exchange in Izmir, to improve trade in agricultural and food products. with more than 120 years of experience, and accumulated knowledge in the field of agricultural products trade. This market has been combined with the opportunities provided by information technologies and the Internet, and has been made available to the people who are involved.

The mission of the electronic goods market is to improve the trade of agricultural and food products at the international level. To enable members to take advantage of this type of trade and market opportunities, the electronic commodity market allows member companies to display their products. And if you wish, you can conduct auctions for these products, this site http: //www.ecauseitybazaar.com does not provide any guarantees for commercial transactions of the parties. And only collects buyers and sellers, also, this website has an app on iOS and Android operating systems.

The main stream of e-commerce in Turkey:

Since the Silk Road, Turkey has been geographically a crossroads between Asia and Europe. As well as being one of the hubs of international trade, so not only can all companies around the world benefit from the expansion of e-commerce activities in Turkey, but they can also reap the benefits of entering the markets, other e-commerce and leveraging less used business potential to be used.

Many international e-commerce companies try to sell their products in Turkey, for this reason, it is very important for business owners to have a good understanding of the market before expanding their business, here are four basic pillars of e-commerce in Turkey that can have a great impact on your business:

Importance of retail during the holiday season :

For many years, shopping tournaments held every year at times like Black Friday, Cyber ​​Monday, and Boxing Day are some of the best retail courses, in that regard, Turkish retailers have thrived with the huge discounts they offer.

Electronics and Media :

About 86% of consumers in Turkey make their payments via credit cards, 6% of whom use Paypal and another 6% use virtual wallets.

PC enthusiasts :

Despite the influx of smartphones and their widespread use (above the global average), 76% of Turkish consumers still buy the goods and services they need through computers, and in comparison, 16% use smartphones and 3% use tablets.

Willingness to pay online :

About 86% of Turkish consumers use their credit cards for online shopping (e-commerce), while another 6% use Paypal and the remaining 6% use Hungarian wallets as a brand.

E-commerce customers in Turkey :

According to a report issued by Nielsen (an American company that studies information, data and metrics), Turkey in 2019 witnessed a growth of 72% in internet use, the report also states that 4% of these consumers shop online daily. While the remaining 46% request their products and services only a few times per month.

In Turkey, online shopping costs about 160 euros per person per day, the global average in this regard is about 735 euros, and the most popular categories include the following:

  • Footwear and clothing products 68% of consumers buy these items online
  • Consumer Electronics 58%
  • Health and beauty products 49%
  • Books, movies and games
  • Food ordering from restaurants is also very popular (47%)

According to Nelson, there were 59 million internet users in Turkey last year, up from 82 million this year, this means that internet usage in this country has grown by 72%, which is higher than the global average of 57%.

Online payments in Turkey :

According to an interview with the CEO of the online payment company Iyzico Payment in Turkey. the most popular online payment method is to use credit cards like Mastercard and Visa, especially for payment in installments, but other cards, such as BKM Express, ipara and Pay To Go, Also try entering and using Turkey. 

In June 2016, PayPal stopped its operations in Turkey.

Using credit cards or online payments for purposes other than e-commerce, with a growth of nearly 30%, reaching a value of 10 billion euros in 2012, and what is expected by the end of 2020, this amount will increase many times.

E-commerce (mobile commerce) in Turkey :

Mobile commerce, or M-Commerce in short, is a type of retail or wholesale business that takes place over the Internet by installing phone applications on any mobile device with wireless internet such as cell phones and tablets.

These services include things such as: money services over the phone mobile, banking, current home payments using cell phones, etc. Given their convenience, the growing popularity of e-commerce is not surprising.

With an increase of 35% in the volume of financial transactions through mobile commerce. out of total e-commerce transactions in 2018. This amount will grow significantly in the coming years, according to experts’ forecasts. And with a growth in mobile phone sales of 44.7% in 2019, it is expected that this amount grows by more than 33% by 2022, given that M-Commerce can be used through virtual wallets such as Apple Pay, PayPal or Samsung Pay.

According to Zion Market research, its use is expected to increase by about 32% between 2017 and  2022.

Disadvantages of e-commerce :

  • Due to the small screen of cell phones, the details of the goods are not well visible, and the possibility of immediate purchase and immediate payment
  • Ability to lose mobile devices
  • Ability to store payment card information in one place and use a virtual wallet for payment through multiple wireless mobile devices
  • Constant risk of hacking digital accounts
  • The possibility of automatic payment through applications

Other additional features of some shopping apps :

Social media plays an important role in this regard, especially since the main reason for using the Internet in Turkey is to watch videos, accordingly, YouTube has the largest share with a penetration rate of more than 55%, Facebook is 53%, and Instagram 46%.

Finally, the statistics indicate that with the legal developments in the coming years, Turkey’s potential in the field of e-commerce will increase and Turkey will provide more stable conditions for investment in this field, such as knowledgeable users in the field of e-commerce, market support tools, investments and regulations, which allows Turkey to maintain the trend of increasing the use of e-commerce in the country, and becoming an important player in the global market.