Recently, with the impact of measures taken against the Coronavirus epidemic, there has been a dangerous shift in shopping methods.
Especially interest in e-commerce applications, and an increase in Internet shopping.
84% of consumers prefer mobile devices, and 16% prefer computers for online shopping.
According to the compilation made from the Competition Authority data, while an opportunity for online shopping without the loss of time and space restrictions appeared during the pandemic period.
Consumers have turned to tools with which they can perform the fastest transactions.
84 percent of consumers prefer mobile devices
In online shopping, 84 percent of consumers prefer mobile devices, and 16 percent prefer computers last year.
79.6 percent of consumers used mobile applications, and 20.4 percent used a web browser for purchases made on mobile devices.
The share of the application in purchases made via the aforementioned devices was 56.4 percent for the year 2019, and 82.3 percent for the year 2020.
Mobile phone applications are used frequently
This significant increase revealed that during the Covid-19 outbreak the propensity of consumers to shop online increased.
Mobile phone applications that provide ease of use began to be used frequently.
This trend in the use of mobile devices and applications is highest among consumers between the ages of 18 and 24.
It dropped to the lowest in the age group of 45 and over.
Online marketplaces were preferred, not brands
Consumers prefer online markets rather than brands to search for products.
Where there is a need to download mobile applications on smartphones and tablets.
As a factor that enhances the ability of consumers and sellers to choose e-marketplace applications that contain many brands and vendors in different product categories.
Accordingly, consumers are expected to turn to e-market applications installed on mobile devices.
This position is important for consumers who pay attention to “product / brand diversity” and “time saving”.
When these preferences are examined, it appears that half of the consumers have started to search for the product from online marketplaces, and that the brand’s website has lagged far behind in the relevant ranking.
76.6% of consumers use the e-marketplace channel, and 14.6% use the brand / company website.
Also, 8.8 percent use social media channels at the buying stage.