The Turkish Hotel Operators Association and Google have signed a cooperation protocol to support tourism companies in digital transformation due to the spread of the Corona epidemic.
A ceremony to sign the protocol was held at Ciragan Palace in Istanbul, in the presence of the Turkish Minister of Culture and Tourism Mehmet Nuri Ersoy.
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In a speech during the ceremony, Ersoy expressed his wishes that the protocol will benefit the tourism sector in Turkey and its workers.
He pointed out that the world is on the verge of returning to its normal course with slow, but confident steps, after a path fraught with great problems, which it took for a year and a half due to the epidemic.
“We started using the concept of returning to normalcy more and more comfortably,” he said.
But we must not ignore that the world has changed and is no longer the same as before, and we are beginning to see the emergence of new concepts and approaches, especially in tourism.”
He stressed that Turkey applies for the safe tourism program with sensitivity and discipline in every place from airports to tourist cars, cultural and artistic facilities, and parks.
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The Turkish minister also pointed out that digital platforms that provide comprehensive solutions in vacation planning influence people’s vacation choices.
He added, “With pleasure, I say that our “go turkey” website has recorded a great success story in its field, as we have implemented a digital platform covering 81 states and all tourism experiences in our country.”
And he added, “The site is an example of digital innovation in the world thanks to the quality of the content it provides, the diversity of its options, the large number of visitors, and the rate of satisfaction with it.”
He indicated that the site provides its services in ten different languages, especially Turkish and English, and an average of 6 million people visit it monthly.
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The minister praised the protocol signed between the Federation of Hotel Operators and Google Turkey, which includes education, technology, and information exchange.
The protocol aims to unite the efforts of the Hotel Operators Association of Turkey and Google to support tourism companies in the process of digital transformation, which has become mandatory due to the conditions of the Coronavirus epidemic.
