The Qatari capital, Doha, witnessed on Saturday an event organized by the Turkish Presidency of Communication under the title “The Turkish-Qatari Symposium on Acquiring the National Brand”.
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The symposium is about the activities of Turkey and Qatar in the field of supporting national brands and the role of tourism, cultural heritage and sports organizations in promoting them.
The Turkish Ambassador to Doha, Mustafa Kokso, and the Director General of the Media Department of the Turkish Ministry of Foreign Affairs, Murat Karagoz, as well as the Executive Vice President of the “Al-Sharq” Media Group in Qatar, Jaber Al-Harami, and other personalities participated in the symposium.
During the symposium, a recorded speech was presented to the head of the Communication Department in the Turkish Presidency, Fakhruddin Altun.
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In the opening speech of the symposium, Ambassador Kokso said, “The issue of the national mark has become the most important topic for countries to enhance their identity and market their culture.”
He added, “Turkey and Qatar have a great deal of experience in this field, and they have great experience in promoting the national brand through successes in many files.”
He stressed that “Qatar’s hosting of the 2022 World Cup is the country’s most notable success over the years, which it deservedly gained.”
He renewed “Turkey’s support for Qatar in the World Cup file until the end and success of the World Cup.”
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For his part, Al-Harami said in a speech during the symposium that “Qatar’s organization of the 2022 World Cup is a great opportunity for Arabs and Muslims to introduce our values and morals.”
He stressed that “the Islamic world has much to offer in the field of the national brand through culture, history and thought.”
He added, “We are a nation that has a great cultural heritage, and we are not afraid of the other, and we are able to restore our position.”
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And he added, “It is important for intellectual cooperation between Turkey and Qatar in the field of branding and national identity.”
