Google is taking action against digital ads that promote false information about climate change or use such content to make money.
Google will remove climate denial ads to reduce revenue for climate deniers and stop the spread of misinformation on their platforms.
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In a statement issued by the company, it was stated that this new policy will also apply to YouTube.
which announced last week a blanket ban on vaccine misinformation.
Advertisers do not want their ads to appear alongside such content, the statement said.
On the other hand, it was noted that publishers and content creators on YouTube “do not want ads promoting these claims to appear on their pages or videos”.
The statement said the restrictions would prevent “advertising content and monetization that conflicts with the scientific consensus on the existence and causes of climate change.”
Google will use both automated tools and human reviewers to enforce the policy, which will take effect in November for publishers and YouTube creators in December for advertisers.
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Advertising will continue to be allowed on content related to other topics, such as ‘climate policy’ or ‘public discussions about the changing impacts of climate change.
